TechSurvey 10 Preview: It's Not 'If' Your Listeners Use Social Media ... It's 'How' They Use It
March 21, 2014 at 4:00 AM (PT)
JACOBS MEDIA's comprehensive TECHSURVEY 10 is sure to be one of the highlights of WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL, as company Pres. FRED JACOBS will provide an eye-opening presentation on APRIL 3rd at noon. One topic sure to be emphasized is the importance of realizing that all social media platforms are not alike.
"It is important to know the key reasons why your audience uses social media platforms," he said. "The top reason for enjoying FACEBOOK is no surprise – it’s to connect with friends and family. But with TWITTER, it’s a different story. Nearly six in 10 of TWITTER users say they enjoy following people who they find interesting."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!