Eastlan Ratings Adds Three Markets
March 21, 2014 at 4:00 AM (PT)
Three more markets will have a new ratings provider this SPRING. EASTLAN RATINGS begins service in COLUMBUS, GA, HAMMOND LA and TALLAHASSEE FL.
HAMMOND was previously an unrated market, while COLUMBUS and TALLAHASSEE are also served by NIELSEN.
“As EASTLAN rolls into our 15th year, we are so grateful to the small and medium market radio leaders who have recognized the value in carefully scrutinizing their radio ratings vendor relationship,” said EASTLAN Pres./CEO MIKE GOULD. “We never imagined we’d be fortunate enough to become the senior radio ratings provider in the UNITED STATES.”