WAJI Rebrands As 'Best-FM'
March 21, 2014 at 6:49 AM (PT)
As first tipped on ALL ACCESS on WEDNESDAY (NET NEWS 3/19), SARKES TARZIAN Hot AC WAJI (MAJIC 95.1)/FT. WAYNE, IN has changed the on-air name of the radio station today from MAJIC 95.1 to THE NEW 95.1, BEST-FM.
“We talked to a lot of radio listeners,” said GM LEE TOBIN, “and we kept hearing the same things. ‘Give us the best of the best! The BEST songs from the BEST artists’.”
“The essence of 95.1 remains the same,” said BEST-FM PD DAN KENNEDY. “ The music was updated a while ago, but many people still thought 95.1 was the old station it had been in the 80s, when CELINE DION and MICHAEL BOLTON were core artists. Today, our core artists are KELLY CLARKSON, MAROON FIVE, TRAIN, KATY PERRY and ONEREPUBLIC. The name change to BEST-FM just lets everyone know that they’ll hear the best of today’s music every time they turn on BEST-FM.”
“It’s all about what we are presenting to the FORT WAYNE listeners: the best songs from the best artists, today’s best music, the best seats in the house for concerts, the best way to make it through the workday,” said TOBIN.