TechSurvey 10 Preview: Future Fashion In Hi-Tech
March 24, 2014 at 3:56 AM (PT)
JACOBS MEDIA's comprehensive TECHSURVEY 10, providing the most detailed snapshot of radio listeners' appetite for technology, will be unveiled by JACOBS MEDIA Pres. FRED JACOBS during the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. One topic sure to come up will be what consumers' looking forward to when it comes to future tech.
"There’s a lot of talk about tech wearables," FRED JACOBS noted. "So between the concept of GOOGLE Glass and the coming smartwatch craze, which ones are consumers more excited about? The edge is in favor of the smartwatch. Overall, about 15% say they’re very interested in having one on their wrist – and interestingly men and women have equal interest. So will APPLE come up with their iWatch in 2014?"
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
And for more on what's in TECHSURVEY 10, check our FRED JACOBS' blog, here.
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!