CBS Radio's Ezra Kucharz: Broadcast Radio Should Partner With Digital
March 24, 2014 at 11:49 AM (PT)
CBS LOCAL DIGITAL MEDIA Pres. EZRA KUCHARZ took to the web pages of HYPEBOT.COM to temper the notion that terrestrial radio and digital radio should be at war against each other. Rather, he argued that “Broadcast Radio Is Digital’s Most Desired Partner.”
"There remains no better way to rapidly reach a mass audience with trust, quality, and credibility than broadcast radio," he wrote. "Many of us in the broadcast radio business do not propose a broadcast or digital-only model. Instead, we truly believe in an integrated model, where digital-only and broadcast radio collaborate to provide consumers with great experiences."
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