TechSurvey 10 Preview: Texting Means Business
March 27, 2014 at 3:58 AM (PT)
Everything that is anything in high technology to radio listeners will be examined in JACOBS MEDIA's comprehensive TECHSURVEY 10, which will be unveiled at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. JACOBS MEDIA Pres. FRED JACOBS has found some interesting trends in texting.
"More and more consumers are texting," he said. "And at some point during the month, six of every 10 texters (61%) say they’re sending or receiving messages that is business related – good news for radio stations that desire a text relationship with their listening audience."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!