TechSurvey 10 Preview: Listeners Still Get Their Hits On Wheels
March 28, 2014 at 3:56 AM (PT)
High technology may provide today's the sizzle when it comes to attracting radio listeners, but it's not always the steak. That's one conclusion JACOBS MEDIA Pres. FRED JACOBS came to when examining data from its comprehensive TECHSURVEY 10, which will be unveiled at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. The music industry still wants radio is deliver their hits through the old-fashioned car radio.
"We know how important the car is to radio," JACOBS said. "But it’s just as important to the music industry. Nearly nine in 10 respondents (87%) say they’ve listened to music on a car radio in the past week. The next closest music source is a computer, used by less than half (44%) of our TS10 sample on a weekly basis."
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!