Marketron Launches Mediascape Streaming To Integrate Multi-Inventory Type Reporting On Open Platform
March 26, 2014 at 3:58 AM (PT)
MARKETRON has rolled out the beta launch of MEDIASCAPE STREAMING, a new solution that provides "360-degree campaign management and streaming inventory reporting via a SaaS-based model," notes the company.
"With the launch of MEDIASCAPE STREAMING, we are pleased to announce a comprehensive 360-degree campaign management reporting tool for our customers," said CTO and SVP/Products TONY GAUGHAN. "As our customers continue to expand to new inventory types at the station level, MARKETRON is committed to providing the services necessary to support that growth."
“We are pleased to partner with MARKETRON to beta test the MEDIASCAPE STREAMING solution,” said CURTIS MEDIA GROUP EVP TRIP SAVERY. “Our listeners expect our brand to be wherever they choose, and we can now provide better visibility and accountability to our clients for the results of their integrated marketing campaigns.”