CKZZ Drops 'Virgin Radio' Branding, Brings Back 'Z95.3'
March 28, 2014 at 8:02 AM (PT)
NEWCAP RADIO is bringing back the "Z95.3" branding to its recently acquired Hot AC CKZZ (VIRGIN RADIO)/VANCOUVER.
“We’re excited to bring back this truly VANCOUVER brand while continuing our current Hot AC mix that VIRGIN RADIO 95.3 listeners have come to love,” said GM SHERRI PIERCE. “Z95.3 never really disappeared. The popular Z95.3 bumper stickers are still everywhere on vehicles around the city.”
Within the transaction, the rights to the VIRGIN morning show were also retained by BELL. “We have thoroughly enjoyed our time with the NAT & DREW show and we wish them the very best,” said PD MEL KEMMIS. “We look forward to introducing our dynamic new morning show team to our awesome listeners in the weeks ahead”.