The Media Audit Announces First Three Test Markets ... If They're Selected
August 7, 2006 at 5:08 PM (PT)
THE MEDIA AUDIT/IPSOS has announced that, if its Smart Cell Phone is selected as the official measurement system by the radio industry for radio ratings, NEW YORK, LOS ANGELES and CHICAGO will be the first three markets to be surveyed after the completion of the full market test in HOUSTON.
Commeented THE MEDIA AUDIT Pres. BOB JORDAN, "The HOUSTON technical and market tests are well underway. These tests are the lead-up to the full market test. With broadcaster support, we will start recruiting sample for the full market test in the fall with results expected sometime this winter. If THE MEDIA AUDIT/IPSOS is fortunate enough to be selected as the electronic radio ratings service, NEW YORK, LOS ANGELES and CHICAGO will be the first three markets to be surveyed after the completion of the full market test in HOUSTON. Recruiting for these markets will depend on our gaining industry approval for THE MEDIA AUDIT/IPSOS electronic measurement system."