TechSurvey 10 Preview: Feeding The Facebook Phenomenon
April 1, 2014 at 3:55 AM (PT)
FACEBOOK may not be the hottest new online phenomenon discussed in JACOBS MEDIA's comprehensive TECHSURVEY 10, which will be unveiled at the WORLDWIDE RADIO SUMMIT 2014 at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 3rd at noon. But it's still hugely popular.
"When it comes to FACEBOOK, are women more engaged than men?" JACOBS MEDIA Pres. FRED JACOBS wondered. "While both 93% of men and women with a social media profile say they’re on FACEBOOK, daily usage varies greatly. Nearly two-thirds of the guys (65%) are on FACEBOOK every day, but more than three-fourths (78%) of women are regulars.
Stay tuned for more insight to come.
That's just the tip of an enormous iceberg of revelations JACOBS will unveil in TECHSURVEY 10, the largest radio survey of all major formats and the results of their listeners’ habits concerning preferences in broadcast, digital, device. Pressing questions that will be answered include: What are listeners' likes/turn-offs? What makes them interact with radio on social media? What are the rising and falling platforms? And most importantly, what steps does radio need to take to keep a winning edge with listeners?
This will be one of many must-attend events at the WORLDWIDE RADIO SUMMIT 2014, held at the HOLLYWOOD ROOSEVELT HOTEL on APRIL 2nd-4th. You can check out the full agenda here. Don't miss it!