Marketron, Imagine Communications Enter Partnership
March 31, 2014 at 3:53 AM (PT)
Media software/marketing solutions firm IMAGINE COMMUNICATIONS and MARKETRON have announced a strategic partnership to provide global and regional broadcasters with best-of-breed, end-to-end TV and Radio ad sales, traffic and scheduling, and automation solutions that leverage 50 years of joint innovation. The partnership combines the solutions that power the 6,800 Radio/Mobile channels supported by MARKETRON and over 25,000 TV channels supported by IMAGINE COMMUNICATIONS.
“We are thrilled about our partnership with MARKETRON, as together we will deliver the industry’s most feature-rich, end-to-end enterprise business and play out solutions designed for TV and radio broadcasters, TV networks and content distributors,” IMAGINE COMMUNICATIONS CEO CHARLIE VOGT said. “Last week we unveiled MediaCentral, our reference architecture for the integration and virtualization of our media software, playout and automation functions. Our partnership with MARKETRON signals an industry ecosystem required to accelerated innovation and best-in-class solutions.”
The partnership extends beyond these market-leading ad sales, campaign traffic and scheduling enterprise tools to encompass automation, playout, mobility, cloud and data analytics, creating the industry’s most comprehensive cross-media, end-to-end solution in a complete turnkey system.
“We are excited about this new partnership between two of the media industry’s leading providers of media software,” MARKETRON Pres./CEO JEFF HALEY said. “This integration enables our customers to easily run their cross-media business from MARKETRON’s Mediascape platform, a single, end-to-end, integrated platform, enabling streamlined, efficient business operations.”