Premiere Networks To Distribute GRC's 'El Show Del Mandril'
March 31, 2014 at 12:28 PM (PT)
CLEAR CHANNEL MEDIA AND ENTERTAINMENT and GRUPO RADIO CENTRO have inked a multi-platform deal for CCM+E’s PREMIERE NETWORKS to handle domestic distribution and ad sales support for EL SHOW DEL MANDRIL, starting APRIL 14th. RICARDO “MANDRIL” SANCHEZ is based at GRC’s Regional Mexican KXOS (RADIO CENTRO 93.9)/LOS ANGELES, where he moved from crosstown SPANISH BROADCASTING SYSTEM Regional Mexican KLAX in JANUARY.
SANCHEZ said, “For a humble person like me and my team, having PREMIERE NETWORKS/CLEAR CHANNEL, the largest media company in the country, interested in syndicating my show, is amazing. It’s an honor I never expected to achieve. I had never dreamed of it. And more yet, to have GRUPO RADIO CENTRO, the largest and most powerful radio network from MEXICO, carrying my show, after the acquisition of the rights to my show, is a blessing, an exhilarating experience and very humbling as well. I’m just going to keep working hard with the support of my team to give the best of us and have the best show possible.”
GRC Chairman/CEO FRANCISCO AGUIRRE said, “The exceptional and fortunate opportunity GRUPO RADIO CENTRO had in early 2014, after beating out several major radio groups to contract RICARDO SANCHEZ ‘EL MANDRIL,’ and his #1-rated morning program in LOS ANGELES, has facilitated the first-ever LATIN AMERICA syndication alliance for PREMIERE NETWORKS. The combination of PREMIERE NETWORKS’ strong reach in the U.S. market and GRUPO RADIO CENTRO’s leading radio content in MEXICO and the U.S. are a perfect match. I am pleased to assist PREMIERE as they begin their Spanish-language division by offering them the leading morning-drive personality for syndication from our radio station KXOS ‘RADIO CENTRO 93.9FM’ LOS ANGELES.”
CCM+E Chairman/CEO BOB PITTMAN added, “We are excited to partner with GRUPO RADIO CENTRO and EL MANDRIL, who is a tremendous talent with a proven ability to connect with and engage millions of listeners. We look forward to helping grow his loyal following nationwide, in addition to working with GRUPO RADIO CENTRO to develop innovative programming and platforms to reach the Hispanic community.”