Entercom/Boston Ups Carlson Mozdiez To Dir./Integrated Media Strategies
April 3, 2014 at 3:58 PM (PT)
ENTERCOM/BOSTON has promoted Dir./Digital Operations CARLSON MOZDIEZ to Dir./Integrated Media Strategies, effective immediately. MOZDIEZ joined ENTERCOM in 2002 as Promotion Coordinator for Sports Radio WEEI and AM680 WRKO and has since advanced through every facet of the group’s promotion, marketing and digital structure.
"Streamlining our ever-expanding array of digital and marketing channels, which connect the most valuable radio consumers in NEW ENGLAND to our brands and our advertisers, makes logistical sense," ENTERCOM/BOSTON VP/Market Manager PHIL ZACHARY said. "CARLSON is the ideal leader to spearhead these innovative efforts."
“It’s an exciting time as we continue to develop and optimize the ways people interact with our stations while creating new means for advertisers to access our audiences,” MOZDIEZ said. “I am absolutely thrilled for this new challenge and opportunity.”