CBS Rolls Out A New Radio.com
April 4, 2014 at 3:40 AM (PT)
CBS LOCAL DIGITAL Pres. EZRA KUCHARZ has announced the relaunch of RADIO.COM. In a memo, he wrote, "Four years ago, we launched our new digital media business, rethinking the way CBS’s radio and television stations operate online and in the mobile space. Since then, we have evolved into the largest digital business in local broadcast media. There are few companies that have the radio, television, digital, out-of-home, and events platforms we do, and as a result we’re able to better leverage our local market properties with national scale," and added, "With this latest upgrade we’ve made RADIO.COM even better and transformed the platform into an unparalleled destination -- an interactive music network."
Highlights of the new Radio.com player include:
- Fresh look and feel, with improved interactivity
- Ability to be embedded on other sites
- Improved ad insertion capabilities
- Better-quality playback and streaming
- Program schedules available in real-time
- Expanded social media opportunities
- Play history
- Artist and track information integration
- Simple song purchase
- Enhanced station guide and navigation experience
KUCHARZ continued, "along with a design refresh, RADIO.COM the website also has improved discovery across audio, live and on-demand video and editorial content; the ability to see what’s trending and popular with listeners via access to real-time charts; and an enhanced directory making it easier than ever before to interact with your favorite station. We’ve also created an embeddable player so publishers can choose to integrate any of our stations into their website. We look at this as an evolution, not a revolution, because we are constantly enhancing the product, and will have new features added on a frequent basis. Updated mobile apps will be available in the coming months."