New York Times: 'Country Goes Mainstream'
April 7, 2014 at 3:50 AM (PT)
“On the radio, it has displaced Top 40 as AMERICA’s most popular music format.”
That’s the opening statement from YESTERDAY’s (4/6) NEW YORK TIMES piece, which asserts what those closely associated with the Country music industry already know: The format is hotter than ever and gaining momentum all the time.
The piece goes on to cite TAYLOR SWIFT as Country’s biggest star, younger listeners as its fastest growing audience segment, and the ABC-TV show “Nashville” as several reasons the format has glamour and sex appeal.
Additionally, CUMULUS MEDIA’s “NASH” brand and its integration onto the company’s large portfolio of Country stations was mentioned as another example of the format’s growth mode. The Times quoted CUMULUS CEO LEW DICKEY, who said, “NASH is cool; NASH is fun; NASH is relevant.”
Perhaps BIG MACHINE LABEL GROUP Pres./CEO SCOTT BORCHETTA summed it up best in the article, saying, “NASHVILLE has become a musical superpower.”
Read the entire article here.