WAAF Introduces Revered Red Beer
April 7, 2014 at 2:18 PM (PT)
After a year of planning, ENTERCOM Active Rock WAAF/BOSTON has partnered with WACHUSETT BREWING COMPANY to create a new beer called WAAF Revered Red which will be available in 12-ounce six-pack cans and on draft throughout the WAAF broadcast area, including MASSACHUSETTS, NEW HAMPSHIRE and RHODE ISLAND. There are plans to expand the distribution as early as this summer.
WACHUSETT BREWING CO. Pres./Founder NED LAFORTUNE was excited about the opportunity with WAAF and said, "I have listened to ‘AAF since high school. I appreciate that the station features local, talented on-air personalities. WACHUSETT has grown to sell over 90% of our beer in WAAF's market area in the last 20 years. It’s great when two local-oriented companies can work together. We are looking forward to a great success with WAAF Revered Red."
WAAF PD RON VALERI said, "All of us at WAAF are honored to be partnering with NED and his innovative team at WACHUSETT BREWING CO. We were counting on them to help us create a craft beer that our listeners would love and that we'd be proud to put our name on. Their alchemical approach to transforming natural ingredients into unique and tasty liquids is truly impressive. WACHUSETT has come through with another delicious brew."
Beginning APRIL 9th, WAAF's Revered Red Ale will be available everywhere that WACHUSETT BREWING CO. beer is sold. For more info about WAAF’s Revered Red, click HERE.