Agency Group, PledgeMusic Team Up
April 7, 2014 at 5:34 PM (PT)
Independent talent booking agency THE AGENCY GROUP and PLEDGEMUSIC have announced a strategic partnership today. Under the deal, THE AGENCY GROUP will refer select artists from their roster to PLEDGEMUSIC's direct-to-fan platform to create both album and touring campaigns, deepening fan engagement during both the album and now the touring cycle.
The PLEDGEMUSIC marketing platform, which gives fans the opportunity to be a part of the record-making experience, will be accessible to THE AGENCY GROUP's artists to use for touring. In addition, PLEDGEMUSIC's in-house team will provide dedicated support to artists during the campaign process.
"The partnership between PLEDGEMUSIC and THE AGENCY GROUP is a perfect fit, and a part of what we see as a growing ecosystem for artists," PLEDGEMUSIC Founder/Pres. BENJI ROGERS said. "We both truly value the power of fan connection and THE AGENCY GROUP shares our commitment to creating sustainable careers for the talent that we work with."
"This relationship with PLEDGEMUSIC is a natural next step in our continuing efforts to be right where our artists' fans are," THE AGENCY GROUP Dir./Marketing EDDIE CLEMENS said. "At THE AGENCY GROUP we are always looking ahead, and partnering with PLEDGEMUSIC furthers us always being at the forefront of breaking new talent."