Columbia Records Named #3 'Most Innovative Company'
April 8, 2014 at 2:45 PM (PT)
Congrats go out to COLUMBIA RECORDS FOR being ranked #3 of the "Top-10 Most Innovative Companies In Music" by FASTCOMPANY.COM
The reason for its high placement? "For staying up all night," the reporter wrote. "A label more closely identified with the old-school music business made two strategic bets in 2013. Without any previous promotion, BEYONCE's surprise self-titled release dropped at midnight on DECEMBER 13th and sparked a downloading frenzy that rocketed it to #1 on the sales charts. On the other end of the spectrum, COLUMBIA showed deftness in the campaign behind DAFT PUNK’s new album, creating a stir with short teasers on SATURDAY NIGHT LIVE and at COACHELLA, hitting overdrive with a clip of PHARRELL and NILE RODGERS performing “Get Lucky” and releasing a series of “Collaborator” videos."
Read the whole list here.