Radio: Cockroach Of All Media?
April 15, 2014 at 4:23 AM (PT)
PARAGON's MIKE HENRY writes on the company's blog, "I wish I had thought of that line, but I didn’t. My friend and radio financial analyst BISHOP CHEEN did, and boy was he right. BISHOP would recite the history of broadcasting and how radio survived albums, TV, color TV, cassettes, videos, CDs, etc. Radio survived them all, and now is seemingly doing very well amidst the latest competition from digital media services. By recent accounts, radio is still a primary media source for most Americans."
- A 60 MINUTES/VANITY FAIR survey this month found that about half of Americans still listen to music via the radio. Radio nearly triples any other music source, including PANDORA.
- New research from TRITON DIGITAL found that radio is still the primary way listeners discover new music, ahead of word-of-mouth and YOUTUBE.
- Last month the RADIO ADVERTISING BUREAU released 2013 ad spending that showed digital as the biggest growth category for radio, up 16% from 2012 to $244 million.
- According to NIELSEN AUDIO RADAR 120 data also released in MARCH, radio still reaches 68% of all Americans (over the age of 12) on a daily basis, and 93% listen weekly.
Check out the full post here.