Rdio Expands Presence In Brazil
April 16, 2014 at 3:29 PM (PT)
RDIO and GRUPO BANDEIRANTES have announced a joint venture and strategic partnership encompassing marketing, distribution, content and promotions that will significantly expand RDIO’s presence in BRAZIL. The announcement is the latest in a series of similar strategic local partnerships around the world, designed to create a richer and localized experience that accelerates new user registrations, active listeners and subscribers for RDIO, one of the world’s leading music streaming services.
“This partnership is a major innovation in music distribution in BRAZIL,” GRUPO BANDEIRANTES VP/Business Subscription ANTONINO RUGGIERO said. “Streaming music is a reality that will revolutionize the way we listen to and share music.”
“As we have said publicly before, global expansion and localized customer experiences are key focuses for RDIO," RDIO CEO ANTHONY BAY said. "BRAZIL is one of the most dynamic countries in the world with a vibrant music culture. In fact, SAO PAULO and RIO DE JANEIRO are among the top cities for Rdio users in the world. We’ve had success in establishing a unique customer value proposition with our partners in other territories, and this partnership allows us to create a more diverse, all-encompassing listening experience in Brazil that travels from radio to TV to online to mobile.”