KLAX Debuts 'El Show de El Chiklin'
April 21, 2014 at 5:34 AM (PT)
SPANISH BROADCASTING SYSTEM Regional Mexican KLAX (LA RAZA)/LOS ANGELES has its rolled out new “Vacilon de la Mañana” morning show format called “El Show de EL CHIKILIN,” with the arrival of BETO DIAZ “EL CHIKILIN”. The show features DIAZ, CLAUDIA VALENZUELA “LA BUCHONA” and Dr. CESAR LOZANO.
VP/West Coast and Market Manager BILL SHADORF said, "We are delighted to bring the most-loved radio personality in LOS ANGELES to 97.9FM LA RAZA and to premiere 'El SHow de EL CHIKILIN' to his record-breaking prime-time audience. We are equally confident of the Company’s newly strengthened position in attracting a larger share of ad revenues in the nation’s largest Hispanic market. Most of all, I am particularly proud to, once again, have world-renowned Hispanic talent join SBS, a Hispanic-owned company.”