Marketron Signs NRG Media For 'Triple Play'
April 22, 2014 at 3:58 AM (PT)
MARKETRON has inked NRG MEDIA as its latest “Triple Play” client for its revenue management and digital software solutions. The new contract is a renewal and expansion of NRG's deal with MARKETRON, adding MARKETRON's mobile marketing platform, SMS service, and interactive digital systems to its existing use of MARKETRON's radio traffic system.
NRG President/CEO MARY QUASS said, “As a predominant media company, we chose to continue our relationship with MARKETRON because of their proven track record to deliver comprehensive and valuable business tools and software. The MARKETRON Triple Play enables us to look to the 360-degree media environment and reach our listeners on a number of platforms, while keeping the backend business streamlined and efficient.”
MARKETRON President/CEO JEFF HALEY added, “We are thrilled to have NRG MEDIA as the newest MARKETRON Triple Play client. Realizing a comprehensive media approach across Radio, Mobile and Digital is the reality of the media landscape today, and it is no surprise that a leader such as NRG MEDIA would be taking this approach. We look forward to working with the NRG team to deploy all three MARKETRON product lines across their large group of stations.”