CCM+E Los Angeles Sales Moves: Bill Denton To AM GSM, Dawn Girocco To GSM At KIIS, KYSR
April 22, 2014 at 3:58 AM (PT)
DON BARRETT's LARADIO.COM is reporting on CLEAR CHANNEL's sales changes in the LOS ANGELES market, with the details that six salespeople were laid off and BILL DENTON was reassigned from GSM of Top 40 KIIS-F and Alternative KYSR (ALT 98.7) to GSM for Talk KFI-A, Talk KEIB-A (THE PATRIOT AM 1150), and Sports KLAC-A. DAWN GIROCCO will take over as GSM for KIIS and KYSR, with JODI DEWEY working with GIROCCO on KIIS.
The report noted a "revenue decline" at KFI due to agencies refusing to buy spots on RUSH LIMBAUGH's show, which has since moved to KEIB.
Market manager GREG ASHLOCK told BARRETT in an email, “We are always looking for ways to improve. The fact is that we need as much focus as possible on KFI and with the large number of sales people that we have on our talk products, we needed to have a lower sales manager to account executive ratio. BILL DENTON is a huge consumer of talk radio, is wildly passionate about the platform and is experienced in the intricacies of direct response dating back to his days with NEWMARK.”