Emmis Partners With Funkmaster Flex On Business Project
April 22, 2014 at 8:11 AM (PT)
EMMIS COMMUNICATIONS inks a joint venture deal with EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK personality FUNKMASTER FLEX's FLEXCO to build a network of owned and operated digital platforms for EMMIS’ biggest personalities.
FUNKMASTER FLEX has built a large online and mobile audience with INFLEXWETRUST.COM and the DJ FUNK FLEX Mobile app. FLEX will be working with other personalities in NEW YORK and in other EMMIS markets to develop similar digital footprints. EMMIS plans to develop a network of sites, apps and social networks with the unique entertainment and news content young audiences and advertisers desire. FLEX has already launched ANGIEREVIEW.COM for HOT 97 afternoon host ANGIE MARTINEZ, THATSENUFF.COM for HOT 97's DJ ENUFF and he's working on a digital project for HOT 97 morning show personality EBRO DARDEN.
In a press release EMMIS CFO-COO and EMMIS RADIO DIVISION Pres. PATRICK WALSH commented, "We're thrilled to invest in FLEX's digital assets and work closely with him to continue to innovate in the digital space. FLEX has built a successful mobile and online platform that reaches more than 5 million people monthly and he already has started work with other talented EMMIS personalities at HOT 97 to expand their digital presence. We expect this partnership to enable us to rapidly expand our digital content offering for our passionate fans and advertisers."
FUNKMASTER FLEX added, "Today's digital world has changed how personalities and DJs interact with listeners and music fans. We must reinvent ourselves to stay relevant and grow. I jumped in feet first to learn what it takes to create an audience online. The partnership with Emmis provides the foundation we need to turn our brands and personalities into a real digital business. The opportunity to share what I have learned is exciting, and our future lives in doing digital with our biggest brands and best personalities."
Terms weren't disclosed but EMMIS will have a 40% ownership in FLEXCO.