This Week's Merge: All Formats Are Not Created Equal
April 23, 2014 at 5:49 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Many radio format fans have a higher propensity to use apps like INSTAGRAM and SNAPCHAT while their use of FACEBOOK is declining. Sounds to some like common knowledge but then why do we see so many of these formats fixated on FACEBOOK and nothing else?
"FACEBOOK may scale but who's working on applying real principals on their fans' preferred platforms, standing out and creating memorable moments socially?
"It's time to look at the overall picture of where your fans really are and how they use social media platforms on a daily basis. That is the kind of information that should inform your social brand.”
MERGE is written to assist the radio and record industry in the digital and social space.