CMB Announces Special Panel For Chicago Summit
"Bridging The Digital Divide"
April 23, 2014 at 9:44 AM (PT)
CHRISTIAN MUSIC BROADCASTERS (CMB) announce that in addition to the speaker lineup of ACCURADIO/JOHN GEHRON, EDISON RESEARCH/MEGAN LAZOVICK, JACOBS MEDIA/LORI LEWIS and CROWD HUB/JOSH HOTSENPILLER, a Social Media/Digital PD Panel will be a part of the CMB SUMMIT in CHICAGO on MAY 8th.
There’s one set of metrics (PPM/Diary) that typically gauges the success of PDs, but another set of metrics (online/social/app data) for Digital. With both sides having very different goals to meet (ratings and analytics), how can we better understand each other’s pressure points and gain better intelligence towards a common goal? This panel will offer real-life solution-based sound bites for stations to take away and implement.
The panel will be moderated by JACOBS MEDIA Dir. Dig. Strategies/LORI LEWIS, and also feature WCIE PD/CARMEN BROWN, WCVO Dir. Brand Dev./TJ HOLLAND, WCVO Dir. Social Media/OLIVIA LOMELI and YELLOW LEAF MARKETING Founder-CEO/DANNY ROHRDANZE.
Visit CMBonline.org for registration & information.