Despite Competition from Other Streaming Devices, Streaming Media Players Hold Their Own According To SNL Kagan MRG
April 30, 2014 at 5:45 AM (PT)
SNL KAGAN MRG has released its latest report, "The Streaming Media Player Market in 2014: Sustained Consumer Demand, New Vendors, and Emerging Challenges." SNL KAGAN MRG’s latest research shows that worldwide unit shipments of streaming media players, a product sometimes called an OTT set-top box or a digital media adapter, increased by more than 50% to reach nearly 15 million units in 2013. And while that growth is expected to flatten out over the course of the forecast period, sustained consumer demand has actually been surprising.
“While many felt that these products would be quickly replaced by other consumer electronics devices capable of streaming video such as smart TVs and Internet-connected Blu-ray players, the streaming media player market continues to shrug off such challenges,” explains senior analyst MIKE PAXTON. “Low prices and ease of use have led to continued consumer demand with many households enjoying more than one of these devices.”
While APPLE TV remains the leading streaming media player product on the market, approximately 40 different vendors are currently shipping streaming media player products. These vendors run the gamut from consumer electronics giants such as SAMSUNG, SONY and HISENSE to start-up companies like NANO TECH and QPLAY.