104.9 The Horn/Austin Adds Yahoo! Sports Radio's Geoff Ketchum Show
May 2, 2014 at 3:54 AM (PT)
GENUINE AUSTIN RADIO Sports-Classic Hits KTXX-F-KWNX-A (104.9 THE HORN)/AUSTIN is picking up YAHOO! SPORTS RADIO's GEOFF KETCHUM show for middays 1-3p (CT) starting MONDAY (5/5). ALEX LOEB's local show on THE HORN will expand to 10a-1p (CT).
KETCHUM, publisher of UNIVERSITY OF TEXAS football website ORANGEBLOODS.COM who hosted afternoons at THE HORN before joining YAHOO! SPORTS RADIO, said, "AUSTIN has been my home for nearly 30 years and I can tell you that personally it means a lot. The fact that we are now able to bring YAHOO! SPORTS RADIO to one of the most vibrant cities in the world, while doing so in a partnership with a station that I have invested so much sweat equity over the years is very rewarding. You can, in fact, go home again."
KTXX owner BOB COLE said, “As the only locally owned radio group in the AUSTIN market we are committed to providing a product to our listeners that is focused on the teams and sports that matter to CENTRAL TEXAS. GEOFF will be a great addition to the lineup.”
YSR COO/PD CRAIG LARSON said, “GEOFF’s been tremendous for the network. He’ll fit in perfectly at 104.9 THE HORN but his show is also rapidly expanding nationally.”