Pandora Introduces 'Promoted Stations'
May 7, 2014 at 6:10 AM (PT)
PANDORA has launched the beta version of a new advertising solution -- Promoted Stations. Promoted Stations are described by the webcaster as "native ad units designed to help advertisers drive PANDORA listeners to custom content." Created by PANDORA for ten national advertisers, they integrate into a listener’s station list under “Stations You Might Like.”
Currently, Promoted Stations are being served to roughly 10% of PANDORA’s 76 million monthly users. Listeners that are part of the beta launch will have these stations auto-populate, one station at a time, in the “Stations You Might Like” sections of their playlists.
“We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences,” said VP/Digital Advertising LIZZIE WIDHELM. “Promoted Stations make it easier for listeners to explore the unique content we create with brands and give advertisers the opportunity to extend the reach of their content, as well as the time spent with their brand.”
Advertisers in the beta launch include KLEENEX BRAND, SKECHERS USA INC., STUBHUB, TACO BELL and TOYOTA MOTOR SALES.