Study Finds Continued Slow Growth Of GM Jobs Held By Women
May 8, 2014 at 6:51 AM (PT)
According to the latest MIW Gender Analysis Study released by the MENTORING AND INSPIRING WOMEN IN RADIO Group, out of 11,253 AM and FM radio stations, as of DECEMBER 31st, 2013, 1942 or 17.8% have women holding the GM position in 2013. This is just a tenth of a percentage point better from 2012 which was 17.7% but does continue to show growth from 2004, nine years ago when the percentage was only 14.9%.
In the top-100 markets, the numbers seem to be growing. In 2013, 17.7% of stations in these markets were managed by women, compared to 16.8% in 2012. Overall, the best management opportunities for women continue to be in Sales Management; although there has been essentially only a minor change for the last nine years. In 2013, 30.2% of all stations had women Sales Managers which is down slightly from last year. And in the top 100 markets 31.3% of the stations have women SMs, up slightly from last year.
The greatest challenge for women in radio management continues to be as programmers. Women currently only program 11% of all stations in the country, which compares to 10.7% eight years ago. And in the top 100 markets women programmers represent 11%, which compares to 11.8% in 2012, a slight decline.
“The MIWs have been analyzing and publishing these gender numbers for the past fourteen years,” commented MIW spokesperson and OLIN AND ASSOCIATES Principal KAY OLIN. “It is important to track the upward growth and impact of women’s leadership in Radio. It is always encouraging to see the number of management opportunities grow. We all can make a difference through mentoring and nurturing future leadership.”