Infinite Dial Study Looks At Moms And Media
May 9, 2014 at 4:48 AM (PT)
With MOTHER'S DAY on the way, EDISON RESEARCH released information from its Infinite Dial study with TRITON DIGITAL about moms and their use of media THURSDAY (5/9).
The report notes that 92% of mothers own a cell phone, and 69% own smartphones. 83% of moms with smartphones say they keep the device within arm's length "always" or "most of the time." Mobility plays into their radio listening, with moms reporting over 12 hours of online radio listening in the past week. 30% say they connect their phones to their car audio systems to listen to online radio. PANDORA is the overwhelming leader for moms in online radio, well ahead of iHEARTRADIO.
See the presentation by clicking here.