NextRadio: FM Chip Apps Nearing 400,000
May 12, 2014 at 12:35 PM (PT)
NEXTRADIO offered its latest update on the growth of FM-equipped smartphone usage. Since the last report two weeks ago (NET NEWS, 4/28), 45,000 more apps where downloaded, raising the total to over 395,000, Over 150 more radio stations were tuned in by users (making it over 8,650 FMs), who listened for over 385,000 hours -- an increase of 60,000 hours
The TAGSTATION blog post offers ways radio can capitalize on interactivity. "Being interactive in the NEXTRADIO app means delivering hybrid content: over-the-air audio and enhancements through the smartphone’s Internet backchannel. You’re in luck – the audio part is already done! Now all you need is a way to sync up the visuals and text that get displayed along side that audio. How does one achieve this? Though you can build your own solution, we’re going to focus today on TAGSTATION data services – the only commercially available end-to-end solution for hybrid content delivery."
Find out more here.