If Apple Buys Beats Electronics, Beats Music Won't Bring Many Subscribers To The Deal
May 13, 2014 at 9:01 AM (PT)
While the rumors continue to swirl that APPLE is close to acquiring BEATS ELECTRONICS for $3.2 billion, the news about the growth of recently launched BEATS MUSIC won't help increase that price.
BUSINESS INSIDER reports, "BEATS MUSIC, the streaming service set up by DR. DRE as part of his headphones brand, had just 111,000 subscribers in MARCH, according to a leaked royalty report. Since its launch in JANUARY in the U.S., BEATS MUSIC has added 49,371 individual accounts and 61,621 'family' accounts, which can have up to five users, according to a royalty statement."
The report notes that the "Family accounts" are likely part of an AT&T promotion, so there are no confirmation on how many of those accounts are paid subscriptions.