Interscope Launches EDM Label With Insomniac
May 13, 2014 at 12:10 PM (PT)
INTERSCOPE RECORDS is partnering with EDM concert promoter INSOMNIAC to create an EDM label, INSOMNIAC RECORDS. Producer/DJ "ARTY" will be the first artist signed to the new label, with a full-length album expected to be released later this year.
"INTERSCOPE and INSOMNIAC formed INSOMNIAC RECORDS because we saw the need for a label that fosters the unique talents of dance music artists while also giving them a powerful platform to share their music with fans around the world," INSOMNIAC Founder/CEO PASQUALE ROTELLA said. "The INTERSCOPE team has an unparalleled track record of success and I believe that with our combined efforts, INSOMNIAC RECORDS is going to launch the careers of undiscovered artists while also attracting established producers allowing them to create music that the fans will love."
"INTERSCOPE's core is built on finding great talent at the forefront of music whether it's artists, producers, or executives," INTERSCOPE GEFFEN A&M COO/Pres. JOHN JANICK said. "PASQUALE and INSOMNIAC have built and nurtured an amazing culture and we're excited to be a part of it."
INSOMNIAC had put on concerts, club shows and festivals that attracted more than 1 million fans in 2013 alone, including the ELECTRIC DAISY CARNIVAL (EDC) in LAS VEGAS, which hosted more than 345,000 fans over three days last year, In addition to EDC LAS VEGAS, INSOMIAC also puts on NOCTURNAL WONDERLAND, ESCAPE FROM WONDERLAND, and the all-white NEW YEARS EVE festival, WHITE WONDERLAND.