This Week's Merge: Engagement Is About Reciprocation
May 14, 2014 at 3:59 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Radio has some of the greatest brands in media -- but that doesn't mean we're entitled in the social space. We have to work at this, just like MICHIGAN RADIO recently did.
"The era of entitlement is over. It's a new era of 'earn.'
"And if it means serving small fragmented fans on their preferred platforms in order to earn their attention, then that's what it takes."
Check it out the moving campaign from WUOM here on MERGE -- written to assist the radio and record industry in the digital and social space.