Suzuki Forms First Music Partnership With Kutless
August 10, 2006 at 9:48 AM (PT)
AMERICAN SUZUKI MOTOR CORPORATION (ASMC) announced a sponsorship with BEC/TOOTH AND NAIL rock band KUTLESS, making the band the automotive company’s first music partnership. A joint effort of SUZUKI’s automotive and motorcycle divisions, the agreement makes ASMC the exclusive title sponsor of KUTLESS’ upcoming the “HEARTS OF INNOCENT TOUR POWERED BY SUZUKI.”
ASMC will complement its sponsorship with a number of promotional activities surrounding the tour, including an online sweepstakes. Beginning in September, fans will be able to register online at www.kutless.com/tour for a chance to win one of three exciting SUZUKI products, including the all-new 2007 SUZUKI SX4 compact sport X-over, 2007 SUZUKI RM-Z450 and 2007 SUZUKI DR-Z400SM.
The “HEARTS OF INNOCENT TOUR POWERED BY SUZUKI” kicks off AUGUST 25, in CULLMAN, AL, with special guests DISCIPLE, RED and RID RED RUN. For more information on the tour, visit www.kutless.com.