Public Media Stations Announce National Video Initiative
May 15, 2014 at 3:06 PM (PT)
The Corporation for Public Broadcasting (CPB) announced TODAY (5/15) a $750,000 grant for a historic collaboration between five public media stations to build a new, national, online music video showcase featuring exclusive live performances of new and emerging bands.
The initiative – currently called MUSIC X PROJECT but will be re-branded when it launches in early 2015 -- was first made public at the 14th annual NONCOMMVENTION being held in PHILADELPHIA. The five founding stations are KCRW/LOS ANGELES, KTBG/KANSAS CITY, KUTX/AUSTIN, WFUV/NEW YORK and WXPN/PHILADELPHIA.
More stations will be encouraged to join in the coming months.
MUSIC X is envisioned as a consortium of public media organizations from across the country that film emerging and established artists playing live sets of music in studio and on location. The live performance music videos – featuring local, national and international artists – will be aggregated on a national website and mobile app. The member stations will also have their own locally branded and curated video channel, which can be shared with audiences over web, mobile and social media platforms, with some content broadcast on local public television stations.
“As the arts and cultural voice of their communities, public media stations have always been discovery channels for emerging talent,” said KANSAS CITY PUBLIC TELEVISION and KTBG CEO KLIFF KUEHL, who is the fiscal agent of the CPB grant. “By showcasing our local artists on MUSIC X, we can create a continual and curated source of never-before-seen music performances for national audiences.”
ERIK LANGNER is managing director of PUBLIC MEDIA COMPANY, the organization that is leading the strategic collaboration of MUSIC X. MIKE HENRY, CEO of PARAGON MEDIA STRATEGIES, is senior creative advisor and is leading efforts to design the MUSIC X audience experience.
To learn more, please visit www.themusicxproject.com.