CBS Radio Philadelphia Partners To Market, Sponsor Stotesbury Cup Regatta
May 15, 2014 at 3:48 PM (PT)
CBS RADIO's PHILADELPHIA cluster -- Talk WPHT-A, News KYW-A, Sports WIP-F, Sports WIP-A (CBS SPORTS RADIO 610), and Classic Hits WOGL, plus CBSPHILLY.COM -- is partnering to sponsor and market the SCHUYLKILL NAVY OF PHILADELPHIA's STOTESBURY CUP REGATTA TOMORROW and SATURDAY (5/16-17).
SCHUYLKILL NAVY Commodore MARGARET MEIGS said, “In 2013, after 86 years of success, we realized that we needed a business arm to help manage the STOTESBURY CUP REGATTA For the next 86 years. We have grown to an almost 40,000-person event and THE SCHUYLKILL NAVY and STOTESBURY CUP all-volunteer staff recognized that in order to sustain and grow the event 'Beyond the Water,' we needed a business partner like CBS RADIO.
“After a very successful 'engagement period' during the 2013 Regatta with CBS RADIO, this proved to serve as the perfect 'marriage' to help us take the STOTESBURY CUP to the next level. The megaphone that CBS RADIO stations and CBSPHILLY.COM bring to the event is unparalleled. They have a proven track record working as close business partners with some of the City’s most iconic events such as the BLUE CROSS BROAD STREET RUN and the PHS PHILADELPHIA FLOWER SHOW. We are excited to have them by our side.”
CBS RADIO SVP/Market Manager MARC RAYFIELD said, “I experienced the 2013 STOTESBURY CUP REGATTA during CBS RADIO’s introductory partnership with the SCHUYLKILL NAVY and was absolutely mesmerized by the passion and energy from athletes and spectators alike. After seeing 40,000 people on the water enjoying a wonderful day of racing and entertainment from our partners, I realized that this was a hidden-gem in which CBS RADIO had to make a long-term investment."