KXOL Makes A 'Mega' Announcement
May 16, 2014 at 6:02 PM (PT)
SBS Spanish Urban KXOL (LATINO 96.3)/LOS ANGELES made a "MEGA" announcement at 2p (PT) TODAY. It's now Spanish Top 40/AC "MEGA 96.3" -- playing more adult-appeal pop hits from artists such as ENRIQUE IGLESIAS, SHAKIRA, and ROMEO.
"SPANISH BROADCASTING SYSTEM has consistently pushed beyond the traditional boundaries of radio to reach millions of Latinos through a premiere combination of broadcast, online and mobile assets, as well as a dynamic and growing live entertainment platform,” SBS CEO/Chairman RAUL ALARCON said. “Our strong connections with the top-talent in Latino pop music and our proven promotional and programming expertise has supported our efforts to expand our brands nationally and extend our audience. Wherever Latinos want to access our content, we’ll be there with the most innovative formats via broadcast, online and live.”
“Radio is both our history and the foundation upon which we will continue to grow our company moving forward,” he continued. “As we evolve our company, we will continue to serve our increasingly diverse audience and local communities with the best content – music, news, emergency information, and public service -- wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else.”