Cox Media Group Connects With TagStation To Deliver Hybrid Radio Content
May 19, 2014 at 7:32 AM (PT)
COX MEDIA GROUP has chosen TAGSTATION data service to supplement its FM radio programming with enhanced hybrid content.
“The car is really a radio on wheels, and TAGSTATION helps in our quest to ensure radio stays cool, providing a richer in-car experience for our listeners,” said CMG EVP/Radio KIM GUTHRIE. “Now our on-the-go listeners have more ways to interact with their favorite radio superbrands and personalities where ever they are.”
“We are pleased to see COX embracing this industry effort to update the listener experience through hybrid radio via the TAGSTATION platform,” said EMMIS SVP/CTO NEXTRADIO/TAGSTATION and BTC Pres. PAUL V. BRENNER. “Consistent user experience on FM-enabled smartphones and connected cars will ultimately decide the future of terrestrial radio, and COX MEDIA GROUP Radio is doing their part to ensure industry success.”