Entercom/Greenville Ups Bob McLain To OM/PD At WORD-F, ESPN Upstate, Mark Hendrix Named PD Of ESPN Upstate
May 21, 2014 at 3:53 PM (PT)
ENTERCOM Talk WORD-F and Sports WORD-A-WYRD-A-W246BU-WFBC-F-HD3 (ESPN UPSTATE)/GREENVILLE-SPARTANBURG, SC have upped WORD-F host BOB MCLAIN to OM for the stations. At the same time, Classic Rock WROQ (CLASSIC ROCK 101) OM/PD MARK HENDRIX has been named PD of ESPN UPSTATE.
VP/Market Manager STEVE SINICROPI said, “The professionalism, experience and passion that BOB MCLAIN and MARK HENDRIX bring to ESPN UPSTATE will help lead a powerful ESPN RADIO brand that is becoming the fastest-growing sports station in SOUTH CAROLINA.”
MCLAIN said, “The addition of (the) ESPN brand to our already powerful cluster of stations allows ENTERCOM to better serve the important male audience. I have worked with Mark Hendrix for more than a decade and his experience and knowledge will be invaluable as we turn ESPN UPSTATE into THE dominant sports station in the market.”
HENDRIX added, “Combining ESPN UPSTATE with our dominant rock brands, CLASSIC ROCK 101.1 and (Active Rock WTPT) 93.3 THE PLANET makes each brand bigger and more powerful. This is one sports station that is taking no prisoners.”