Midwest Flips WXXR To Country As 'The Duke'
May 27, 2014 at 3:32 PM (PT)
As originally speculated last week (NET NEWS 5/22) MIDWEST COMMUNICATIONS has flipped Alternative WXXR/TERRE HAUTE, IN to Country, launching as “95.9 THE DUKE.”
A call letter change to WDKE accompanies the change to “THE DUKE,” the format of which is syndicated via ENVISON NETWORKS and KROEGER MEDIA, the latter of which is creator of syndicated formats “HANK FM” and “BOB FM.”
"DUKE FM’s unique creative execution and branding recall strategy allows it to stand out from other stations,” said AMY DILLON, GM of WDKE. “Listeners win. Clients win. MIDWEST COMMUNICATIONS wins."