This Week's Merge: With Brands -- As In Life -- We Teach People How To Treat Us
May 28, 2014 at 3:55 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "A lot of people talk about how they want social to increase ratings (and even revenue) but if social is going to correlate to more listening occasions, genuine effort is required.
"Fans will not automatically participate with us socially just because they listen to or watch us.
"There are steps involved in putting a social fan base in place and usually it starts with the just one person. One person eventually multiplies to thousands.
"Hear how this happened for one brand from a fan perspective in this week's MERGE."
MERGE is written to assist the radio and record industry in the digital and social space.