iHeartradio's 'Show Your Stripes' Honored Twice
May 29, 2014 at 3:29 PM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT's iHEARTRADIO Show Your Stripes, which helps veterans re-enter the workplace by highlighting their valuable training and experience, has received two HALO AWARDS for its work. iHEARTRADIO Show Your Stripes won the 2014 Halo Award for Best Message-Focused Campaign, a category recognizing businesses that use its resources to share a specific message, as well as a second HALO AWARD for Best Social Service Campaign for its targeted approach to addressing the growing social issue of veteran unemployment.
“In this crowded marketplace, CAUSE MARKETING HALO AWARD-winning campaigns have risen to the top because of their authenticity, effectiveness in communicating a cause message and ability to generate social and financial dividends,” CAUSE MARKETING FORUM Pres. DAVID HESSEKIEL said. “These campaigns offer creative partnership solutions that leverage assets of company and cause."
“A year ago CLEAR CHANNEL embarked on a significant effort to support our returning veterans by leveraging CLEAR CHANNEL’s enormous reach to connect vets with businesses looking to hire. We turned on all of our assets – broadcast, digital and out-of-home – in the loudest way possible to showcase the value vets offer employers,” CLEAR CHANNEL ENTERTAINMENT ENTERPRISES Pres. JOHN SYKES said. “We couldn’t be more pleased by the response from veterans, businesses, the public, celebrities and military leaders who have all rallied behind our efforts and are helping us to grow and evolve the program beyond 2014.”