KRST Re-Brands As NASH FM 92.3
May 30, 2014 at 9:01 AM (PT)
CUMULUS Country KRST/ALBUQUERQUE re-branded as “NASH FM 92.3 KRST” TODAY (5/30), becoming the latest CUMULUS Country outlet to adopt the company’s music and lifestyle brand. The switch took place at 9:23a (MT), with KRST’s logo, website and on-air positioning integrating “NASH FM” and “Powered By NASH” language.
Part of the re-branding includes installation of “AMERICA’s MORNING SHOW” (AMS) with BLAIR GARNER, TERRI CLARK and CHUCK WICKS; "NASH NIGHTS LIVE” with SHAWN PARR and ELAINA SMITH and “KICKIN’ IT WITH KIX,” hosted by KIX BROOKS and SUZANNE ALEXANDER. All originate from the NASH campus in NASHVILLE.
“We are pleased to introduce NASH FM 92.3 KRST to NEW MEXICO as the NASH brand continues to expand throughout the country,” said CUMULUS EVP/COO JOHN DICKEY. “The NASH brand will complement the already robust Country-driven content that 92.3 listeners have come to love.”
Added PD KRIS ABRAMS, “Integrating the multi-media star power of NASH into a heritage station like KRST just makes sense. Pairing BLAIR GARNER and his AMS team, KIX BROOKS, and SHAWN PARR with 20-year ALBUQUERQUE personality JUAN VELASCO made it natural to put a little more NASHVILLE in our name.”
No word yet on the status of current morning teamers SCOTT SIMON, RACHEL MICHAELS and SCOTT BROWN.
Stream the station here.