Entercom Inks With Abacast For Streaming, Ad Insertion Platform
June 2, 2014 at 4:34 AM (PT)
ENTERCOM has inked a deal to use ABACAST's Clarity streaming and ad insertion platform starting in AUGUST.
ENTERCOM VP/Digital Strategy & Enterprise Platforms TIM MURPHY said, "With the ultimate goal of offering the best listener and advertiser experience, ABACAST was the clear choice. ABACAST offers us the most innovative technology in the digital radio industry, and this partnership will allow us to continuously improve the end experience for listeners and advertisers as habits change and move toward mobile and targeted impressions."
ABACAST CEO ROB GREEN added, "We built our platform with unique targeting and streaming features to serve enterprise customers like ENTERCOM and look forward to a strong partnership, With ENTERCOM's wide range of stations and reach combined with ABACAST's industry leading-technology we look forward to serving ENTERCOM and providing their entire listener base with a fantastic experience."