Report: iTunes Radio To Add Local Ads, Broadcast Radio Content
June 2, 2014 at 5:10 AM (PT)
A report at tech news site THE INFORMATION suggests that iTUNES RADIO is planning to offer locally-targeted advertising in a direct shot at PANDORA's business model, and may work with broadcast radio to add content to the service, with a claim that APPLE has already contacted CUMULUS MEDIA to discuss adding content. 9TO5MAC.COM reported last week that NATIONAL PUBLIC RADIO and ESPN content is coming to iTUNES RADIO.
THE INFORMATION cites "ad buyers who have spoken to APPLE" for the report, and adds that APPLE may also take the "unusual" step of using its iAds mobile advertising service to run ads for iTUNES RADIO.