Marketron Unveils New 'Idea Vaults'
June 3, 2014 at 4:11 AM (PT)
MARKETRON has released its Mobile and Interactive Idea Vaults, two new resource databases of client case studies, best practices and metrics for media companies. The availability of this content is accessible to users of the services, and will help MARKETRON’s client base with the successful addition of digital marketing and advertising to their revenue opportunities.
“With the increasing prevalence of Digital advertising opportunities for traditional media companies, there is a need for education and resources to train current staff on this new potential,” said Pres./CEO JEFF HALEY. “The Mobile and Interactive Idea Vaults allow us to share our clients’ success stories and provide the knowledge base for our industry as it embraces the new trends in digital and mobile advertising.”
To date, the Idea Vaults offer hundreds of recent client case studies, metrics, marketing research and implementation best practices. Access is available to current MARKETRON Mobile and Interactive clients. To request access, visit www.mobileideavault.com or www.interactiveideavault.com.
“Having access to these success stories from so many different advertiser categories gives our sellers the confidence they need to pitch new ideas to our customers,” said CONNOISSEUR MEDIA COO DAVID BEVINS. “We appreciate having a rich resource like this to help us grow our digital revenue streams.”