Wieden+Kennedy Wins Best of Show, GEICO Marketer Of The Year At 2014 Radio Mercury Awards

Matt Eastwood, W+K's Justine Armour And Erica Farber

Winners for the 2014 RADIO MERCURY AWARDS were announced last night at the 23rd annual awards reception at le Poisson Rouge in NEW YORK. This year’s $50,000 Best of Show award was given to WIEDEN+KENNEDY for the spot, “MomSong” for OLD SPICE. “MomSong was the clear choice and the most engaging spot we heard,” noted JWT WORLDWIDE Chief Creative Officer MATT EASTWOOD, who is this year's chief judge. “All of this year’s winners deserve to be recognized for their inspiring and exceptionally creative spots and campaigns.”

“These winning spots and campaigns are true testaments to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds,” said RAB Pres./CEO ERICA FARBER. “Our mission is to recognize those storytellers who create an audiophoric world and truly capture our hearts and minds.”

This year’s Marketer of the Year Award was presented to GEICO. HUBBARD RADIO Pres./CEO BRUCE REESE presented this year’s award to AMY HOOKS, broadcast marketing manager from GEICO. FARBER noted that “Their partnership with the radio industry over the past several years to drive key objectives forward by leveraging the medium's strongest equities has truly set GEICO apart. The unique manner in which GEICO localizes their spots and their commitment to initiatives such as the "Something to Be Proud of" vignettes targeting Federal employees are just a few more of the many examples of their effective, strategic, and creative use of the Radio medium.” 

Below is a list of the winning spots. To listen to all of the work awarded at the ceremony log onto www.radiomercuryawards.com. 

• $50,000 Best of Show: "Momsong," OLD SPICE, WIEDEN+KENNEDY
• $6,000 Agency/Production Company: "F&Easy," FRESH&EASY, IGNITED
• $3,000 Agency/Production Company: "Grandma/Goth," NETFLIX, DEUTSCH LA
• $1,500 Innovative Use of Radio: "Endangered song," SMITHSONIAN’S NATIONAL ZOO AND CONSERVATION BIOLOGY INSTITUTE, DDB NY
• $3,000 Integrated Radio Campaign: "It Can Wait," AT&T, BBDO NEW YORK
• $3,000 Integrated Radio Campaign: "Thoughts," NEW YORK LOTTERY, DDB NY
• $3,000 PSA: "Learned," ADCOUNCIL, DDB NY
• $6,000 Radio Campaign: "I'm Sorry, I Was Eating a Milky Way," MARS, INC. - MILKY WAY, DDB CHICAGO
• $3,000 Radio Campaign: "NETFLIX Holiday Radio," NETFLIX, DEUTSCH LA
• $1,500 Radio Promotion of Year: "2013 iHEARTRADIO MUSIC FESTIVAL," iHEARTRADIO, CLEAR CHANNEL MEDIA + ENTERTAINMENT
• $6,000 Radio Station Produced: "Dent," BUY DOORS DIRECT, CLEAR CHANNEL CREATIVE SERVICES GROUP
• $6,000 Spanish Language Campaign: "Wake Up," PEPSICO, JWT SAN JUAN
• $3,000 Spanish Language: "JAMES BOND Ortega," ARGENTINA NEW CINEMA, CONILL
• $1,500 Student: "I'm Going to Die," THE HUMANE SOCIETY, PORTFOLIO CENTER

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